Keyword Mapping in SEO- What you need to know in 2022!

Digital Marketing

Keyword Mapping in SEO- What you need to know in 2022!

The chances are that, you’re reading this because we intended to help you rock your SEO strategy. And we’ve found you!

Now, it’s your time to buckle up, and learn what power does ‘keyword mapping’ hold in the SEO universe. As a brand owner, you may find yourself not giving enough time for re-evaluating and updating your SEO strategies.

We understand the urgency to stay trend-alert, but how about also ensuring that your website is actually user friendly and relevant for Google SERPs (search engine result page)?

Before you begin to develop an SEO strategy, answer these few questions!

  • Which keywords seem power-loaded for your brand?
  • Is the search volume of those keywords enough to support your SEO strategy?
  • What’s your desired SERP status that’s relevant to your industry?

You’re now ready to go deeper in your ‘keyword mapping strategy’, and stand out amongst your competitors!

What is Keyword Mapping?

Keyword mapping is the process of narrowing down relevant keywords for your website’s pages. This helps Google’s SERPs find you worthy of the first-page exposure.

As of 2022, WordPress alone has 70 million new blog posts published every single month. Without a keyword mapping strategy, you’re bound to lose to your competitors online.

So, here’s a framework to help you get started-

A Rock-Solid Keyword Research!

To begin mapping a solid list of keywords for your website’s pages, you have to identify keywords that are most appropriate for your niche. Be sure of including both head and long-tail keywords, as you’re not just looking for best ranking keywords, but simply understanding your industry before heading forward.

Read Your Customer’s Mind!

Your next step is to get specific about placing the keywords in the right topics a.k.a appropriate pages. Let’s say your business offers spa related services. A section of pages could consist of questions like “What is the best way to take care of your body and mind?”. Likewise, other pages could focus on regional needs like “Where can I get the best spa in Mumbai?”.

This way, you’re mapping a customer’s journey by reading their mind, sensing their next steps, and being ready with the solution on time.

Document Your Hard Earned Keywords!

Keyword mapping is an on-page SEO tactic that helps build your search strategies to match customer’s queries. With keyword research in place, your website will have several keywords for different pages which needs to be tracked. Maintaining your keywords for different pages in a document/excel sheet will help you update strategies/keywords over time.


Beware Of Keyword Cannibalization!

One of the prime benefits with keyword mapping- It saves your website from getting into a competition against yourself. It spreads selected keywords evenly, and gives space for your page to shine amongst competitors. Let us explain.

Keyword cannibalization occurs when a single keyword occurs several times on other pages of your website. Google’s attempt in filtering out the relevant pages fails when stuck on what piece of content to finalize from your page.

3 Step Formula To Relook At Keywords

  • Consider looking at keywords based on searcher intent i.e one’s basic human tendency.
  • The next step is to relook at what Google is considering to give ‘first-page’ exposure.
  • Finally, relook at the type of keywords you have compiled. It’s easy to reuse keywords that might have been used years back, only to find yourself battling against Google’s inability to recognize the relevant page. however It’s wise to use multiple keywords on one page, but not repeating a keyword in multiple pages.

If you’re looking to build your keyword mapping strategy, we’re happy to help you navigate through the process, and enable your brand to spend a meaningful amount of time on the first page.

May the best SEO strategy be with you!

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