Are you REALLY seen, heard, and spoken about by your target customers on social media?

You can be religiously posting 7 days a week and hopping on every single trend, but without any strategy, you could be just shooting in the dark, hoping things would work out.

Social media is popping out BRAND NEW FEATURES in a blink of an eye, and your competitors are ready with their next move on these upgrades.

Is your brand ready with a plan too?

If you want social media to surprise you, then buckle up, and let’s ride through an effective social media strategy guide for 2022.

1. Be smart and set SMART social media goals

Did you ever spot the uncommon thing between your brand and the common person posting on social media?

Your brands have goals to achieve.

Ask yourself how you want social media to help you and create goals that are Specific, Measurable, Attainable, Relevant, and Time-specific so that you’re headed in the right direction.

Social media success is nothing but a brand consistent with its goals.

• Know your target audience inside out

One right move can turn visitors into customers. Want to know how?

It may sound cliché, but your loyal customers were always there for you. So your entire social media strategy should intend on saving that precious relationship with them.

Show your audience what they can believe in with the power of influencers in your community. While you enhance the present scenario, keep an eye on the audience that might be your potential customers in the future (young generation, new target audience for new collateral).

3.  A social media strategy BEGINS with identifying channels for growth

Want to pick pace with your customer’s new preferences?

Identify which platforms are their most common hang-out spots.

People do spend 80% of their time on selective platforms and the rest 20% on platforms that social media influences them to explore.

This is how most brands decide on their investment too.

According to a Hubspot blog poll, more than 50% of marketers plan on increasing their investments in Facebook, Youtube, and Tiktok in 2022 which shows how the secondary platforms today need your attendance for possible massive growth tomorrow.

4. Plan content calendars like a cakewalk

Did you ever stop counting time while planning the content calendar?

Pheww! Now, all that extra hassle ends with this easy way out.

We are lucky enough to have a social media framework which is tried and tested over so many years. The framework consists of defining your content’s purpose first. Since social media has already identified the types of posts that hit the engagement bell beautifully, your brand just has to fill its story in the blanks, and voila, your calendar is ready.

5. Give life to your social media strategy with DATA

You wouldn’t sow seeds and move on with your life. Would you?

Because growing is continuous work. In the social media universe too when you think you’ve got this, the media world will hand over a bad report card.

Social media is trial and error and what works today may not even be counted as important tomorrow.

For times when the metrics fall behind despite your efforts, that’s when you know it’s time to tweak the route and get back in game. Data will reveal what’s stalling the movement and if your next steps are helping it set in motion.

Customer preferences are drastically changing and so are the features of social media platforms to keep up with it.

Take our word and let us identify a strategy for your business.

Because your time to thrive on ‘social media’ is NOW!